Sweet Apple Game Calls Rebrands and Unveils New Logo and Tagline
Game Call leader Sweet Apple announced the launch of a new brand identity today, and unveiled a bold new logo and tagline: “It’s the sound that counts!”. The innovative new strategy capitalizes on the growth and forward momentum of the organization, and encompasses brand communications, dealer programs, and consumer-centered product design. The announcement follows on the heels of the recent re-launch of its website, www.sweetapplegamecalls.com.
Just like the company it represents, the new Sweet Apple Game Call logo is bold, modern, and streamlined. It blends an icon with typography to create a symbol that is both fashion-forward and timeless. In keeping with its contemporary appeal, the color of the logo is adaptable and will change based on its application and design directions in the outdoor game industry.
Accompanying the new logo is a completely re-envisioned tagline: “It’s the sound that counts!”. It’s a statement that reflects Sweet Apple Game Calls commitment to changing the way game calls are designed and marketed to today’s consumers. The new tagline is unique and memorable and illustrates how Sweet Apple is pioneering the evolution of the outdoor game industry.
The company has launched its new brand identity company-wide, and is providing supporting graphics to dealers on its dealer website.